Knucks - Collection

This is a short motion design advertisement I created for WHATCLASS, as part of a campaign aimed at the American market. I worked from a detailed storyboard provided by a designer, which laid out the key beats of the video. My role was to bring the storyboard to life through motion - selecting a suitable track, animating the text and logo, and ensuring the timing felt sharp and engaging.

At just 11 seconds long, the piece needed to be punchy and impactful, with every movement landing cleanly on the beat. The main creative focus was on how the text entered, transitioned, and exited, as well as the pacing of the list and final brand reveal.

This project was a great exercise in timing, rhythm, and precision, while also being an opportunity to contribute to the motion language of a bright, modern, and exciting brand.