App launch ad

This is a promotional video I created for Liaura, a new social media app designed for kids. I was provided with a brief, visual mood board, and branding assets, and from there, I developed a storyboard that mapped out how the app would be showcased. This included planning how the interface would appear on screen, as well as how the brand elements could animate fluidly throughout the video and into the final call to action.

Once the structure was in place, I sourced stock footage to bring the narrative to life and then designed and animated the entire piece. This involved integrating the branding assets seamlessly into each scene and ensuring that the motion design supported the playful, youthful tone of the app.

The project gave me the opportunity to take ownership of the creative process end to end - from storyboarding, sourcing, and design, through to animation and final delivery - while working within defined brand guidelines to produce a polished, engaging result.